On July 12, 2013, Mr. Chaichan Laohasiripanya, the Secretary-General of the Thai Society for the Prevention of Cruelty to Animals (TSPCA) participated in a live interview with Media Studio 10. Mr. Laohasiripanya brought attention to the illegal exporting of cats from Thailand to neighboring countries. The TSPCA recognizes that knowledge and awareness is power and have spread it through the use of media exposure.